La Jolla's History

This Faith-Neutral Parade Name position paper was read aloud to the

La Jolla Village Merchants Association (LJVMA) Board of Directors. The LJVMA Board of Directors then voted (8-2) to “Ask the La Jolla 

Christmas Parade NAME BE CHANGED from a faith-based name to a faith-neutral name."                             

                    Faith-Neutral Parade Name Position Paper

                             Written by a La Jolla Minister

Since the founding of UC San Diego, the seaside neighborhood of La Jolla has been transformed from an exclusive enclave where only some people were welcome to a diverse community which welcomes all, regardless of race or religion. We believe that important events that involve all of La Jolla, that seek sponsorship from the neighborhood businesses and community groups, and that encourage the participation of everybody in La Jolla, should have names that all people can embrace. The period between Thanksgiving and the New Year is an exciting time for children of all ages and all religions... even for those who espouse no religion. The word "holiday" acknowledges that these days are holy to many without defining for them what "holy" means. If the name of the

La Jolla Christmas Parade were changed to the La Jolla Community Parade, no one would be discouraged from celebrating according to his tradition. Christmas trees, angels, Santa Claus, and nativity scenes could still be a part of group displays. But the name change would make it clear that those who wish to display other symbols 

. . . are no less welcome than their Christian neighbors.

Let's begin this important dialog - not because anyone is against Christmas, but because La Jolla is a diverse and inclusive community where all people are welcome - not just for eleven months, but all year long.

San Diego County Diversity and  Inclusiveness Group Efforts

Since October 2004, the La Jolla Light has published four editorials strongly recommending the La Jolla Christmas Parade name be changed to reflect diversity, inclusiveness and tolerance.  Ask yourselves this question; Why would our community newspaper, the La Jolla Light, want to have the name changed and the word Christmas removed from this December event, that no longer represents the most DIVERSE and INCLUSIVE San Diego community, La Jolla?

10-21-04  Editorial    "Name of parade should unify"

12-01-05  Editorial    "Time has come to change the name"

12-30-06  Editorial    "No one should be excluded from community event"

12-09-10  Editorial    "Cheers to holiday event volunteers"

12-02-04  Article       "Thousands expected for holiday parade"

Since December 2004 (see above), the La Jolla Light has, at times, referred to the annual December San Diego community of La Jolla

parade as the "holiday parade." Is it a coincidence the two words 

"Holiday Festival,” that the La Jolla Light has referred to as “window dressing,” were added for the December 2005 event?  Might the addition of the words  "and Holiday Festival" have any relation to the La Jolla Light editorial dated 12-01-05?

         Fact based validation for a FAITH-NEUTRAL parade name 

      December community events held in the greater San Diego area

Chula Vista Starlight Parade - formerly Chula Vista Christmas Parade

December Nights - formerly Christmas on the Prado

Encinitas Holiday Parade - formerly Encinitas Christmas Parade

Holiday Bowl - annual college football bowl game played at Qualcomm Stadium

La Jolla Christmas Parade and (2005) Holiday Festival - formerly La Jolla Christmas Parade

Mother Goose Parade - has always been the Mother Goose Parade

North Park Toyland Parade - has always been the North Park Toyland Parade

Ocean Beach Holiday Parade - formerly the Ocean Beach Christmas Parade

Pacific Beach Holiday Parade - formerly the Pacific Beach Christmas Parade

Which of the above event names lacks diversity, equality, inclusiveness and tolerance? There are 36 college football bowl games played in the months of December and January in the USA.  There has NEVER BEEN a Christmas Bowl.

The names of these events were not changed to hide the religious essence of Christmas.  Instead, words such as December Nights, Holiday, Mother Goose and Toyland were chosen to make everyone feel welcome “inside the tent” regardless of ethnicity, race or religious beliefs. 

Is there something about La Jolla’s discriminatory past when

African-Americans, foreign nationals and Jews were barred from purchasing houses or real property in the San Diego community of

La Jolla, that causes some to reject the more embracing appeal to a wider range of ethnicity, race and religion?

It is not often in one’s lifetime when each of us can make a difference by healing a community from 128 years of discrimination and prejudice.

Every major organization in the San Diego community of La Jolla and 

San Diego has strongly endorsed this name change including the La Jolla Light (4 editorials published), the La Jolla Village Merchants Association (8-2 endorsement to request the parade name be changed) and the 

La Jolla Democratic Party Club (22-0 endorsement to change the name),  

15 of the 15 Commissioners on the San Diego Human Relations Commission (SDHRC) voted for mediation and the SDHRC brought in the West Coast Resolution Group to arrange for mediation.  Not only did the La Jolla Christmas Parade Event Chair, Ms. Ann Kerr Bache refuse to attend meetings with the San Diego Human Relations Commission, former City of San Diego City Manager Jack McGrory (1991-1997) rejected mediation on behalf of the La Jolla Christmas Parade organization.

La Jolla Christmas Parade Event Chair, Ms. Ann Kerr Bache has refused to interview with the La Jolla newspaper and has refused to meet with the following organizations:

La Jolla Village Merchants Association (LJVMA)

La Jolla Democratic Party (LJ Dems)

San Diego Human Relations Commission (SDHRC)

West Coast Resolution Group

San Diego County Diversity and Inclusivenss Group (SDCDIG)

Ms. Ann Kerr Bache, La Jolla  Christmas Parade Event Chair, has rejected City of San Diego sponsored mediation and has refused to speak with any organization, including the La Jolla Light, San Diego Human Relations Commission (SDHRC), La Jolla Village Merchants Association (LJVMA),  La Jolla Democratic Party Club (LJ Dems) and the San Diego County Diversity and Inclusiveness Group (SDCDIG).  She refuses to speak with anyone.  Instead of sprinting from La Jolla's dark and murky past when discrimination and prejudice (code words) described this San Diego community of La Jolla, Ms. Ann Kerr Bache embraces it.




Channel 10 News - KGTV 

"San Diego Human Relations Commission offers to help resolve debate over La Jolla Parade name"

https://www.youtube.com/watch?v=Tf7n54k9YH4

Wikipedia: La Jolla, California Footnote 24. "The End of Covenant" - 2003 

http://www.webcitation.org/5quHDqeST 

Wikipedia: La Jolla, California Footnote 25 "A specter from our past: Longtime residents will always remember the stain left on Jewel by an era of housing discrimination" - 2005 
http://www.webcitation.org/5quGq3ONG 

Wikipedia: La Jolla, California Footnote 26. "Flaw in the Jewel:  Housing Discrimination Against Jews in La Jolla, California" - 1996 
h
ttp://www.webcitation.org/5quH6gLRG

"Jolly Jewel Parade?" - La Jolla Light - July 16, 2014

http://www.lajollalight.com/news/2014/jul/16/jolly-jewel-parade-la-joy-a-in-la-jolla-la-jolla/


"Effort To change La Jolla parade moniker renewed"

http://sdnews.com/view/full_story/23923575/article-Effort-to-change-La-Jolla-parade-moniker-renewed

“When I think of Lyric, writing about love is unnecessary"
http://sandiegofreepress.org/2014/01/when-i-think-of-lyric-writing-about-love-is-very-necessary/

“It’s all about love, isn’t it?"
http://sandiegofreepress.org/2014/01/its-all-about-love-isnt-it/

"When Is the Gospel Not the Truth: More on the La Jolla "
Christmas Parade" - July 2, 2013 
http://sandiegofreepress.org/2013/07/when-is-the-gospel-not-the-truth-more-on-the-la-jolla-christmas-parade/ 

"No More Ho, Ho, Ho?" - June 17, 2013 
http://sandiegofreepress.org/2013/06/no-more-ho-ho-ho/ 

"Addendum to La Jolla's early history exhibit at Historical Society explains the towns once exclusionary housing policies" - April 14, 2013 
http://www.lajollalight.com/2013/04/07/addendum-to-la-jollas-early-history-exhibit-at-historical-society-explains-the-towns-once-exclusionary-housing-policies/ 

"La Jolla's Anti-Semitic Past Still Reflected in Community
ChristmasParade" - March 7, 2013 
http://sandiegofreepress.org/2013/03/la-jollas-anti-semitic-past-still-reflected-in-community-christmas-parade/ 

"La Jolla likely to keep "
Christmas" in parade name" - February 21, 2013 
http://www.sandiegoreader.com/weblogs/news-ticker/2013/feb/21/la-jolla-likely-to-keep-christmas-in-parade-name/ 

"Our View: Cheers to La Jolla's holiday event volunteers and a word about the future" - Dec 8, 2010 
http://www.lajollalight.com/2010/12/08/our-view-cheers-to-la-jollas-holiday-event-volunteers-and-a-word-about-the-future/ 

"Opinion: "
Christmas" in parade title just plain wrong" - December 2010 
http://www.lajollalight.com/2010/12/16/opinion-christmas-in-parade-title-is-just-plain-wrong/ 

"Bird Rock council hears plea to change parade's name" - November 10, 2010 
http://www.lajollalight.com/2010/11/10/brcc-hears-plea-to-change-town-council-parades-name/ 

Some magnificent and truthful quotes from Mr. JackMcGrory, former San Diego City Manager (1991-1997).
This is precisely how Jack
McGrory feels about discrimination and prejudice.

"Bid to change parade name heats up La Jolla" - February 25, 2005 
http://www.utsandiego.com/uniontrib/20050228/news_1m28parade.html
 


Wikipedia: La Jolla, California Footnote 24 "The End of Covenant" - 2003 
http://www.webcitation.org/5quHDqeST 

Wikipedia: La Jolla, California Footnote 25 "A specter from our past: Longtime residents will always remember the stain left on Jewel by an era of housing discrimination" - 2005 
http://www.webcitation.org/5quGq3ONG 

Wikipedia: La Jolla, California Footnote 26 "Flaw in the Jewel:Housing Discrimination Against Jews in La Jolla, California" - 1996 


WARNING:
Unless you are an attorney, speed reader, or have 45 minutes to murder, Wikipedia Footnote 26. is
extremely lengthy.  You can always come back to it . . .it is a rough, tough read


Wikipedia: La Jolla, California Footnote 24. "The End of Covenant" - 2003 

http://www.webcitation.org/5quHDqeST 

Wikipedia: La Jolla, California Footnote 25 "A specter from our past: Longtime residents will always remember the stain left on Jewel by an era of housing discrimination" - 2005 
h
ttp://www.webcitation.org/5quGq3ONG 

Wikipedia: La Jolla, California Footnote 26. "Flaw in the Jewel:  Housing Discrimination Against Jews in La Jolla, California" - 1996 
http://www.webcitation.org/5quH6gLRG


 



mission STATEMENT

The San Diego County Diversity and Inclusiveness Group seeks to promote names and events of public holiday celbtrations that reflect the diverse religious and secular beliefs of the community.

History of san diego county diversity and inclusiveness group

What's in a Parade Name . . .Everything!